From the moment you step into Seoul’s vibrant streets, you’ll find yourself caught between ancient traditions and ultra-modern life. Picture yourself walking from a 600-year-old palace straight into a neon-lit shopping district, or enjoying a traditional tea ceremony before heading to a high-tech karaoke room.
🏠 Where to Stay in Seoul
- 💎 Luxury Hotel: Sofitel Ambassador Seoul
- ✨ 5-Star: Lotte Seoul Seoul
- 🏨 4-Star: Shilla Stay Guro
- 🛏️ 3-Star: Ocloud
- 💸 Cheap: Namsan Hill
- 🏢 Apartament: Modern House 77
- 👨👩👧👦 For Families: Ena Suite Namdaemun
- 🏩 For Couples: L 39 Escape
Whether you’re craving mouthwatering street food at midnight markets, wanting to explore peaceful temple grounds, or hoping to shop in trendy neighborhoods like Hongdae and Gangnam, this itinerary covers all the must-see spots while leaving room for unexpected discoveries.
💁 Best Guided Tours in Seoul
- No Shopping DMZ Morning Half-Day Tour from €50 (⭐4.9/5)
- Seoul City Full Day Tour: Gyeongbok Palace, Seoul Tower & Insadong from €75 (⭐4.9/5)
- Seoul City Sightseeing Tour Including Gyeongbokgung Palace from €75 (⭐4.8/5)
- Korean Cooking Class with Full Course Meal and Local Market Tour from €75 (⭐5/5)
- Full Day Small Group Royal Palace and Seoul Tour from €75 (⭐4.9/5)
Perfect 3 Days in Seoul Itinerary: Quick Overview
- Day 1 🏛️ Historic Seoul: Explore Gyeongbokgung Palace and watch guard ceremony, wander through traditional Bukchon Hanok Village, visit serene Jogyesa Temple, discover artistic Insadong Street, feast at Myeongdong Night Market.
- Day 2 🌆 Modern Seoul: Take in city views from N Seoul Tower, experience youthful Hongdae’s street performances, taste local delicacies at Gwangjang Market, walk Seoul City Wall Trail for panoramic vistas.
- Day 3 🗺️ DMZ or City Life: Visit DMZ’s Third Tunnel and Dora Observatory, or spend day at tranquil Yongsan Park, shop in Gangnam’s COEX Mall, end with Banpo Bridge fountain show or Han River evening stroll.
Day 1: Top Things to Do in Seoul, South Korea
Morning: Gyeongbokgung Palace and Bukchon Hanok Village
Morning Discovery: I arrived at Gyeongbokgung Palace just as the first rays of sunlight illuminated its majestic gates, paying the modest entrance fee of €2. The palace, constructed in 1395 during the Joseon Dynasty, immediately transported me to ancient Korea with its intricate wooden architecture and peaceful courtyards.
Hanbok Experience: I found a charming rental shop near Exit 2 of Gyeongbokgung Station, where I rented a beautiful hanbok for €11.50 for two hours. The friendly staff helped me choose between traditional designs ranging from simple everyday wear (€15.30 for four hours) to elaborate royal-style outfits (€23 for a full day).
Guard Ceremony: At precisely 10:00 AM, I witnessed one of the best things about visiting the palace – the changing of the guard ceremony. The guards, dressed in vibrant traditional uniforms, performed an impressive ritual that transported me straight back to the Joseon era.
Bukchon Adventure: Just a short walk from the palace, I discovered the enchanting Bukchon Hanok Village, home to 900 traditional houses. The contrast between ancient hanok rooftops and modern skyscrapers created a fascinating visual representation of Seoul’s blend of old and new.
Price Overview:
Activity | Duration | Cost |
---|---|---|
Palace Entry | Full day | €2 |
Basic Hanbok | 2 hours | €11.50 |
Premium Hanbok | 4 hours | €15.30 |
Royal Hanbok | Full day | €23 |
Locker Storage | Per day | €2 deposit |
Afternoon: Jogyesa Temple and Insadong Street
Temple Discovery: I stepped into Jogyesa Temple, one of the best places to experience Korean Buddhism and a peaceful sanctuary in downtown Seoul. The temple, serving as the chief temple of Korean Buddhism since 1936, immediately transported me from the bustling city streets into a serene oasis.
Sacred Architecture: The magnificent Daeungjeon (Main Dharma Hall) captivated me with its three towering golden Buddha statues, each standing an impressive 4.8 meters tall. The intricate lattice designs on doors and windows showcase unique traditional Korean craftsmanship.
Art District: Just a short walk from Jogyesa, I discovered Insadong Street, one of Seoul’s most culturally rich attractions. This 700-meter stretch perfectly embodies the meeting of traditional and modern South Korean culture.
Traditional Shopping: The district amazed me with its concentration of Korean cultural treasures – 90% of Korea’s traditional stationery shops and 40% of the country’s antique shops are located here. I browsed through shops selling hanji (traditional paper), ceramics, and authentic Korean crafts.
Evening: Myeongdong Night Market
Night Awakens: Stepping into Myeongdong at sunset, I watched the quiet shopping district transform into a sizzling food paradise. The aroma of grilled meats and sweet pastries hit me as food carts materialized along the neon-lit streets, creating a maze of culinary temptations.
Spicy Discovery: My street food adventure began with tteokbokki (€4), where I watched the vendor masterfully stir-fry rice cakes in a vibrant red sauce. The first bite was a revelation – chewy rice cakes swimming in a sauce that perfectly balanced sweet and spicy flavors.
Sweet Success: Following the locals’ lead, I found myself at a tiny stall making fresh bungeo-ppang (€2), where I watched the vendor pour batter into fish-shaped molds. The warm, crispy exterior gave way to sweet red bean paste inside, creating a perfect harmony of textures.
Night’s Finale: My evening ended with a warm cup of Korean sweet rice punch (€2) and a fresh batch of egg bread (€2), both perfect for the cool evening air. Watching the market buzz with energy under the neon lights, I realized why Myeongdong is considered one of Seoul’s best night food destinations.
Best Activities
- Seoul City Sightseeing Tour with Palace & Tower: This comprehensive full-day tour covers Seoul’s major highlights including Gyeongbokgung Palace, N Seoul Tower, and the traditional Namsangol Hanok Village. Perfect for first-time visitors, the tour provides an excellent overview of both historic and modern Seoul.
- Jogyesa Temple Tour: Visit Seoul’s primary Buddhist temple and the headquarters of Korean Buddhism’s Jogye Order. This spiritual landmark offers visitors a peaceful escape in the heart of the city, where you can witness traditional Buddhist ceremonies and experience the contrast between modern Seoul and traditional Korean culture.
- Full Day City & Gourmet Tour in Seoul: Experience the best of Seoul’s sights and flavors in one comprehensive day tour that includes both lunch and dinner. This tour combines cultural exploration with authentic Korean cuisine, allowing you to discover the city’s landmarks while sampling various local dishes under the guidance of an expert local guide.
- Seoul Full Day City Tour: This full-day tour takes you through Seoul’s most iconic landmarks including Gyeongbokgung Palace, N Seoul Tower, and the cultural district of Insadong. An expert guide provides insights into Korean history and culture while handling all transportation between sites, making it an efficient way to see the city’s highlights in a single day.
Day 2: Modern Meets Traditional
Morning: N Seoul Tower
Morning Adventure: I started my journey to N Seoul Tower just as the morning light bathed the city, taking the Namsan Cable Car from Myeongdong Station (Exit 3). The cable car ride itself offered breathtaking views of Seoul’s urban landscape, making the €13 round-trip fare worth every penny.
Tower Experience: Standing 236 meters tall, N Seoul Tower serves as South Korea’s first general radio wave tower and has become one of Seoul’s most iconic landmarks. The observatory, located on the fourth and fifth floors, provides stunning 360-degree views of the city skyline, Han River, and surrounding mountains.
Observation Magic: The digital observatory showcases Korea’s history through 32 LCD screens, making it both educational and entertaining. For the best experience, I recommend visiting on a clear morning when air pollution levels are low, as the tower’s visibility can be affected by weather conditions.
Entry Costs:
Service | Price in EUR |
---|---|
Observatory Entry | €9 |
Cable Car (Round-trip) | €13 |
Cable Car (One-way) | €10 |
Afternoon: Gwangjang Market and Seoul City Wall
Market Magic: I arrived at Gwangjang Market, Korea’s oldest permanent market, around 2 PM when the energy was perfect for exploring. The market, established in 1905, houses over 5,000 shops and stalls, creating a vibrant atmosphere under its glass-domed ceilings.
Food Paradise: The market’s star attraction is bindae-tteok, crispy mung bean pancakes that cost €3.50 each, freshly ground and fried before your eyes. These savory delights are best enjoyed at the famous Soonheenae Bindaetteok stall, where even celebrities have been known to queue.
Market Hours: The market’s shopping section operates from 8:30 AM to 6:00 PM, while the food stalls remain open until 11:00 PM. For the best experience, I found the late afternoon perfect for sampling street food when the stalls are most lively.
Historic Trail: After the market, I headed to the Seoul City Wall, an impressive 18.6-kilometer fortress dating back to 1396. The wall, which connects four guardian mountains, offers one of the best ways to see both historic and modern Seoul.
Evening: Hongdae District
Evening Vibes: As part of my 3-day Seoul itinerary, I discovered that Hongdae is one of the best things to do in Seoul, especially after dark. Stepping out of Line 3 at Hongdae Station, I was immediately immersed in the district’s youthful energy that makes it a perfect place to visit in Korea.
Street Culture: Walking along Eoulmadag-ro, I witnessed what makes this area one of Seoul’s great places – talented performers showcasing everything from K-pop dance covers to live music. The free entertainment creates an authentic Korean cultural experience that you can easily spend hours enjoying.
Insider Tips:
- Visit between 6-9 PM for the best street performance atmosphere
- Make BBQ reservations to avoid long waits
- Explore side streets for hidden cafes
- Keep voices down in residential areas after dark
Cafe Scene: The neighborhood, home to Seoul Fashion Week, features an incredible variety of themed cafes. Each unique space offers a perfect place to rest while exploring attractions in Seoul, with many venues having served as filming locations for popular shows.

Dining Experience: For authentic Korean cuisine, I chose Saemaul Restaurant, known for its reasonable prices and complimentary side dishes. Their famous fried tofu soup perfectly complements their premium meat selections, making it one of the best places to experience Korean BBQ in this district of Seoul.
Price Guide:
Activity | Cost (EUR) | Hours |
---|---|---|
Street Performances | Free | 4 PM – 10 PM |
Korean BBQ | €20-30/person | Until late |
Themed Cafes | €8-15 | Various |
Best Activities
- Seoul Night Tour with Korean BBQ: Experience Seoul’s vibrant nightlife while enjoying authentic Korean BBQ, panoramic night views from N Seoul Tower, and exploring traditional markets. This evening tour combines local cuisine with cultural exploration, offering a perfect introduction to Seoul’s after-dark charm and culinary traditions.
- Private Full-Day Seoul Tour: This private 9-hour tour offers a fully customizable experience of Seoul with your own dedicated guide and vehicle. Perfect for those who want to explore at their own pace, the tour can be tailored to your interests while covering major highlights like palaces, markets, and modern districts with personalized attention and flexibility in timing.
- N Seoul Tower Observatory – Check availability of tickets
Day 3: Day Trips & Final Highlights
Morning: DMZ Tour
Border Reality: My journey to the DMZ began with a sobering security briefing and passport check at Seoul Station. The atmosphere was tense yet fascinating as our guide explained the complex history of the Korean Peninsula’s division.
Security Protocol: Getting around Seoul to the DMZ requires proper documentation, and our passports were checked multiple times throughout the day trip. The tour offered the best rates at €55 for a basic package, making it an excellent addition to any Seoul travel plans.
Underground Journey: The Third Tunnel, discovered in 1978, descends 73 meters below ground and stretches for 1.6 kilometers. As I walked through the tunnel, which could supposedly accommodate 30,000 soldiers per hour, the reality of North and South Korea’s complex relationship became tangible.
Observation Point: From the Dora Observatory’s observation deck, I gazed across the DMZ into North Korea, spotting the propaganda village of Kijong-dong and the city of Kaesong. The panoramic views offered a unique perspective of the division between the two nations.
Price Guide:
Tour Type | Cost (EUR) | Duration |
---|---|---|
Basic DMZ | €55 | 6 hours |
DMZ + JSA | €135 | 8 hours |
Private Tour | €200+ | 8-10 hours |
Afternoon: Seokchon Lake and Gangnam District
Urban Discovery: During my third day in Seoul, I explored Yongsan Park, a peaceful 89,256-square-meter oasis perfect for afternoon relaxation. The well-organized walking paths and refreshing pond offered a welcome escape from the bustling city streets.
Nature Walk: The 2-kilometer trail wound through groves of trees and artistic installations, making it an ideal spot for photography and quiet contemplation. The park’s transformation from a military facility to this public space in 1992 adds a fascinating historical layer to its tranquil atmosphere.
Cultural Connection: Located next to the National Museum of Korea, the park features beautiful sculptures by world-famous artists from various countries. The natural education site provides fascinating insights into local flora and fauna, while peaceful ponds create perfect spots for afternoon meditation.
Easy Access: Getting here couldn’t be simpler – I took Line 4 to Ichon Station (Exit 2) and walked for about 10 minutes. The park’s central location makes it a great addition to any Seoul travel plans, whether you’re spending one day in Seoul or planning a longer stay.
Evening: Han River and Banpo Bridge Show
Evening Magic: As the sun set, I made my way to Banpo Bridge for the spectacular Moonlight Rainbow Fountain show, the world’s longest bridge fountain. The 20-minute performance runs from April through October, featuring 380 nozzles creating a dazzling display of water and lights synchronized to music.

Night Views: Walking along the riverbank reveals Seoul’s mesmerizing illuminated skyline with Namsan Seoul Tower standing proudly in the background. The gentle evening breeze and twinkling city lights create an enchanting atmosphere that makes it clear why this spot is so beloved by those who’ve lived in Seoul.
Popular Parks:
- Yeouido Hangang Park: Perfect for cycling and riverside walks.
- Banpo Hangang Park: Features the famous Moonlight Rainbow Fountain.
- Ttukseom Hangang Park: Known for water sports activities.
- Mangwon Hangang Park: Offers excellent recreational facilities.
Local Life: At Banpo Hangang Park, visitors can rent a cozy tent for €20 and join locals in their evening traditions. The park buzzes with energy as families and friends gather for picnics, sharing traditional South Korean cuisine and refreshing beverages while admiring the cityscape, with many ordering chicken and beer (chimaek) directly to their picnic spots.
Best Activities
- DMZ Morning Half-Day Tour: This focused morning tour takes you to the Korean Demilitarized Zone (DMZ) without any shopping stops, maximizing your time at this historically significant site. You’ll explore the Third Tunnel, visit the Dora Observatory for views into North Korea, and learn about the peninsula’s division from an expert guide, all within a convenient half-day timeframe.
- Gangnam District Youth Culture Tour: This tour explores the trendy Gangnam district, showcasing modern Korean youth culture and entertainment. Visitors get to experience the district’s famous shopping areas, K-pop culture spots, and innovative technology hubs while learning about how young Koreans live, work and play in one of Seoul’s most dynamic neighborhoods.
- Seoul Night Tour: Palace & Fortress: Experience Seoul’s enchanting nighttime atmosphere with a visit to the beautifully lit Deoksugung Palace and Seoul Fortress. This evening tour offers a unique perspective of traditional Korean architecture illuminated after dark, combined with a walk along the historic city walls, providing stunning night views of the metropolitan skyline.
Practical Tips for Your 3-Day Seoul Trip
Where to Stay
District Selection: For a perfect 3 days in Seoul, Myeongdong serves as an ideal base for first-time visitors, offering central access to major attractions and shopping. Hongdae provides a vibrant alternative with its youthful energy, street performances, and nightlife scene.
Accommodation Tips: Myeongdong offers diverse lodging options from luxury hotels to budget-friendly guesthouses, while Hongdae features more affordable accommodations perfect for those seeking the best deals. For those wanting to experience Seoul like a local, consider Gangnam for its upscale atmosphere or Itaewon for its international vibe and vibrant nightlife.
Accommodation Costs Per Night:
Area | Luxury Hotel | Mid-Range Hotel | Budget Hotel | Guesthouse |
---|---|---|---|---|
Myeongdong | €200-350 | €100-150 | €70-90 | €25-40 |
Hongdae | €180-250 | €80-120 | €50-70 | €20-35 |
Gangnam | €250-400 | €120-180 | €80-100 | €30-45 |
Itaewon | €180-280 | €90-130 | €60-80 | €25-40 |
Transportation
Smart Navigation: Getting around Seoul is incredibly efficient with a T-money card, which you can purchase at any convenience store like CU, GS25, or 7-Eleven for €3. The card works seamlessly across Seoul’s integrated public transport system, from subways and buses to taxis.
System Hours: Seoul’s comprehensive subway network operates from 5:30 AM until midnight, with trains running every 2-3 minutes during peak hours. The system features color-coded lines and clear signage in both Korean and English, making navigation straightforward for international visitors.
Seasonal Considerations
Spring Highlights: March through May offers ideal conditions with temperatures ranging from 5.7°C to 17.8°C. Cherry blossoms typically bloom in early April, creating stunning photo opportunities at Yeouido Park and Namsan Park.

Autumn Excellence: Mid-September to early November provides the most agreeable weather with temperatures between 10-25°C. The city transforms with golden and crimson foliage, particularly beautiful in Seoul’s royal palaces.
❓ FAQ
Is 3 days enough time to see Seoul?
Three days in Seoul provides enough time to see the main attractions and get a good feel for South Korea’s capital city. With a well-planned 3-day itinerary, you can experience both traditional and modern aspects of Seoul, from historic palaces and temples to trendy shopping districts and vibrant markets.
What’s the best time to visit Seoul?
The best time to visit Seoul is during spring (March-May) for cherry blossoms and mild temperatures, or autumn (September-November) for comfortable weather and colorful foliage. These seasons offer ideal conditions for exploring UNESCO World Heritage sites and enjoying outdoor activities in places like Namsan Park.
What are the must-see attractions during a 3-day Seoul itinerary?
For your first day in Seoul, start with Gyeongbokgung Palace and Bukchon Hanok Village. On your second day in Seoul, explore N Seoul Tower and Gwangjang Market. For day three in Seoul, either take a DMZ tour to see the border between North and South Korea or explore modern attractions like Gangnam and the Starfield Library.
What’s the best way to get around Seoul during a 3-day trip?
The best way to see and do Seoul is using the efficient subway system with a T-money card. The subway operates from 5:30 AM until midnight, connecting all major attractions, and offers an affordable way to explore the city.
What are the best food experiences in Seoul?
To experience the best street food in Seoul, visit markets like Gwangjang Market and Myeongdong Night Market. Korean BBQ is a must-try experience, and you’ll find excellent restaurants throughout the city. Each market in Korea offers unique local specialties and traditional dishes.